Press Releases

An author should continually think about how her book relates to the news of the day, and she should release her own news stories accordingly. A press release should be short—a page or two at most, with a provocative headline that grabs the reader’s attention. Enticing statistics in the opening of a press release immediately communicate the magnitude of the problem or challenge the topics your book addresses. Writing should be short, pithy, and tight. Always include a brief author bio and all the relevant book information and ordering information.

PR Newswire (www.prnewswire.com) is the granddaddy of news release services. One of their services, ProfNet, allows experts in all fields to register their availability to journalists.

Tanyab 08:45, 5 December 2008 (UTC) | www.publishing-store.com