Collateral

Collateral materials are all the promotional brochures, bookmarks, stickers, postcards, and other items that you give away at events, trade shows, and the like. Don’t get carried away with these and have them eat up your profits. An author can be ready for just about any event with a well-done poster of her book and other products, a sell sheet (8 ½” x 11”) with color copy on both sides, and some postcards or bookmarks. You need to establish a consistent style or brand that creates recognition for you and your book.

Tanyab 08:43, 5 December 2008 (UTC) | www.publishing-store.com