Email Campaigns

More and more lately, e-mail is the communication method of choice. It’s quick and accessible, and if you can stick to the point and make it interesting, you might get someone to keep reading. Don’t use “book” in the heading; just name the topic, preferably one that reflects current events. Also, you want the e-mail message to be under 300 words total. You might attach a press release, interview questions, or author photo. And of course, make it personal to the recipient in any way you can.

Authors have mounted successful e-mail campaigns to the library markets, to the media, and to select buyers groups.

One type of e-mail campaign is intended to create a “best-seller” on Amazon.com. The author sends out an e-mail asking everyone in his or her database to buy a book during the same hour, disproportionately affecting book sales during that peak time. Many books have become Amazon.com best-sellers for one hour only by selling as few as fifty books during that time. In exchange for buying at a given time, the author will offer additional incentives such as bonus ebooks, teleclasses, one-to-one coaching—usually a list of valuable products and services.

Tanyab 08:40, 5 December 2008 (UTC) | www.publishing-store.com